Recently, I received a question on Twitter from someone who wants to venture into freelance work as a developer. They expressed their long-time desire to work for themselves but lacked the courage and motivation to take the leap. They asked for advice and the knowledge I wish I had when I first started freelancing. Let’s dive into this important topic.
Freelancing offers the ultimate freedom. As someone who has never been employed by a company, I began my freelancing journey in 2008. Over the years, I transitioned to running my own software products business and eventually returned to contracting. Finally, my own projects became my primary source of income.
If you are currently employed and looking to transition to freelancing, a good starting point is to ask your employer to hire you as a contractor. Additionally, reach out to past employers or colleagues with whom you have a good relationship.
Another option is to explore popular freelancing marketplaces, which post job openings for freelancers. However, it’s worth noting that the success of these platforms often depends on the country you reside in, as they may be more beneficial for individuals in low-cost-of-living countries.
Ideally, seek opportunities with local companies through networking events, connections, or by directly contacting them via email or phone. Even if you are just starting out, some companies may appreciate the extra help.
A personal favorite method of mine is to provide productized services. Platforms like Fiverr enable you to offer niche services and have potential clients “choose you” based on your expertise. Finding your niche is crucial in freelancing. Specializing in one area can lead to higher pay and better opportunities.
Keep in mind that smaller, one-time services can often lead to larger contracts or ongoing collaborations. If you lack confidence, it’s completely normal. Start small by assessing your skills. Can you review technical blog posts, manage a Gatsby or Hugo blog, or handle redesigns? You don’t need to immediately take on complex projects such as building mobile apps or large-scale React websites. You can work your way up to those projects.
Starting with lower prices may help you gain confidence. However, avoid positioning yourself as a cheap alternative that undervalues your services. Quickly adjust your pricing to reflect your worth. This will attract better clients, reduce stress, and lead to more engaging projects.
Lastly, don’t be afraid to decline work or fire clients if it doesn’t align with your goals. Learn to say no and focus on the work that truly interests you.
Tags: freelancing, developer, productized services, specialization, freelance marketplace