Launching a product or course requires effective marketing to ensure its success. As a senior developer, I understand the importance of reaching out to potential customers and capturing their attention. While some may argue that sending multiple emails can be excessive, I’ve observed that in non-technical markets, more emails are often received. However, even in the tech industry, I have witnessed launches with a significantly higher number of emails.
During my own launch, I made sure to provide an option for recipients to opt-out of the launch emails while remaining on my general mailing list. By doing this, I managed to minimize “hate emails” and only received a single complaint. This strategy allowed me to communicate effectively with those interested in my offering while respecting their preferences.
It is interesting to note that some individuals believe that it is unnecessary to send email reminders during a launch. They argue that interested parties will naturally sign up without additional prompts. However, in my experience, this belief fails to account for the noise and competition in the digital landscape. To stand out and generate interest, proactive marketing efforts are required.
Simply relying on the notion that if something is valuable, people will discover it organically is unrealistic. Launching a product or course is a labor-intensive process that demands meticulous preparation. Personally, I invested countless hours and days into developing my course, treating it as a full-time job for an entire year.
Given this level of dedication, it would be unwise to leave the success of a launch to chance. Procrastination is prevalent, and despite sending seven emails throughout my launch, many individuals still missed the deadline. Numerous people reached out after signups had closed, having overlooked my emails.
When it comes to launching your own product or ebook, announcing it to your audience is crucial. If email is your chosen communication channel, do not shy away from sending extra emails. It may feel overwhelming, but it is a necessary step towards achieving your goals. Remember, those on your mailing list have willingly given you permission to contact them. Respect this permission and seize the opportunity to share the value you have created.
In conclusion, successful launches require a strategic and proactive marketing approach. Do not hesitate to communicate with your audience and ensure they are aware of your offering. By doing so, you increase your chances of standing out in a crowded marketplace and achieving the results you desire.