As a freelancer or a solopreneur, you may find yourself faced with the decision of whether to create a personal blog or a company/product blog. While both options have their merits, there are some key considerations to keep in mind.
In my view, a personal blog holds significant advantages over a company blog. Unlike companies and projects that may come and go, your personal brand remains with you throughout your career. This gives you the freedom to experiment and pivot as needed, without being tied down to a specific product or area.
Creating a brand that is too closely associated with a particular product or niche limits your flexibility. If you decide to switch gears, it can be confusing for your audience and challenging to maintain a cohesive image. By choosing a personal blog, you can explore multiple ideas and options without having to start from scratch each time.
Ultimately, having a personal blog allows you to build a strong and adaptable brand that can evolve with you over time. It offers you the freedom to explore new opportunities and make changes without the constraints of a rigid company or product focus.
By considering the long-term benefits and flexibility of a personal blog, you can make an informed decision that aligns with your professional goals and aspirations.