Generating Value: Building a Sustainable Product Business

As a product business, the value you create with every shipped product is crucial. Whether you’re an employee, freelancer, or entrepreneur, the ability to generate and retain value is essential for long-term success.

When you’re working as an employee, the risk of losing your job means losing the value you’ve contributed to your employer. Similarly, as a freelancer, once you stop working on a project, there’s little value left in your portfolio except for screenshots or video samples that may not have tangible worth.

To break free from this cycle, it’s vital to start building your own products. While the process isn’t simple and can take months, it’s an investment in creating sustainable value. This involves not just developing the product, but also designing a system that drives automated sales through effective marketing.

Once you have your own products, they become valuable assets that can generate value for years to come. I personally have a portfolio of products that have generated substantial revenue over the years, all through automation. These successful products were able to solve a specific problem and find the right sales channel.

However, it’s crucial to recognize that not every product will be a hit. I’ve had my fair share of failures, with some products not finding a market despite my intense efforts. The key is to learn from these experiences, understand why they didn’t succeed, and avoid making the same mistakes in the future.

By building a sustainable product business, you can create lasting value that is not tied to any specific employer or project. Your products become your own assets, capable of generating revenue and opening up new opportunities.

Tags: value creation, product business, automation, marketing